ABOUT DealerDNA

For more than two decades DealerDNA’s founders Steven Couture and Doug Foss have worked toward solving some of the most complex roadblocks in the automotive industry.

Both automotive and digital marketing veterans, the pair has extensive experience across the entire automotive retail chain, from internal operations to dealership management. For years, they watched as the cost of delivering digital media became increasingly more complex, more expensive, and less effective.

DealerDNA came from a shared desire to de-mystify the process and make digital marketing relevant and easy to use again. From the beginning they set out to deliver something to the automotive space that was simple, easy to use, and most importantly, effective.

With DealerDNA Synergie^TM, dealers are able to get back to focusing on their core business – selling vehicles.